An article of mine was published in the June/July 2007 issue of the Pragmatic Marketer magazine. Entitled Product Management Axioms, it presents a small set of fundamental rules that can be applied by Product Managers in their daily jobs.
I’ve developed these over the years based on my experiences working in Product Management in a number of software companies. I try to apply them when possible and sometimes annoy my coworkers by repeating them with far too much regularity.
The four axioms I present are:
- Every activity is part of a sale
- Nail it then scale it
- Change is a process, not an event
- Think horizontally, optimize vertically
The article explains the meanings of each of these. I’ve actually blogged about #3 already in another post. Read the article and let me know what you think. And if you have come up with axioms of your own, please share.
Saeed

7 responses so far ↓
Some Product Management reading « On Product Management // August 20, 2007 at 3:07 am |
[...] I discussed one such article, Product Management Axioms, in another blog post. [...]
More Haiku madness… « On Product Management // November 23, 2007 at 6:29 am |
[...] axiom 2? Yo! Nail it then scale it! I’ll remember [...]
Goodbye File menu, hello throbbing Orb « On Product Management // February 13, 2008 at 2:03 pm |
[...] an easy way to perform basic tasks. I think the folks at Microsoft should remember one of the key axioms of Product Management — Change is a process, not an [...]
Entrepreneurial Proverbs « On Product Management // August 5, 2008 at 4:32 am |
[...] from a couple of years ago entitled Entrepreneurial Proverbs. Reminded me a bit of my own post on Product Management Axioms. (OK, enough of the gratuitous self-promotion). Entrepreneurial Proverbs is a good selection of [...]
Not a Book Review: Software Product Management « On Product Management // January 17, 2009 at 12:31 am |
[...] is me. I feel like I’m in pretty esteemed company. And to top it off, my article entitled Product Management Axioms (originally printed in ProductMarketing.com magazine), is Chapter 1 of the [...]
What can we learn from Cassatt’s demise? « On Product Management // April 30, 2009 at 3:59 am |
[...] another Product Management Axiom, and one no product manager or executive should [...]
8 lessons we can learn from Infomercials « On Product Management // September 27, 2009 at 12:22 pm |
[...] the most important lesson that Product Managers should remember. They definitely follow the “Nail it, then scale it” [...]