Product & Market Alignment
blog.pmarca.com: Book of the week: Best book for tech entrepreneurs this year
Marc Andresseen recommends “The Four Steps to the Epiphany” by Steve Blank. Marc’s summary: “Steve proposes that companies need a Customer Development process that complements their Product Development Process. And he lays out exactly what he thinks that Customer Development process should be.”
Sounds good. I gotta get me some of that.
Related posts:
- Why A Real Market Of A Few Is Better Than A Mythical Market of Millions
- On measuring product/market fit
- Market Authority
- Market segmentation, or lack of it at Facebook
- You can build it, but can you market, sell and support it?
