Comments on: How does a PM gain insight? http://onproductmanagement.net/2007/08/12/how-does-a-pm-gain-insight/ Tue, 22 May 2012 19:30:38 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Michaelhttp://onproductmanagement.net/2007/08/12/how-does-a-pm-gain-insight/comment-page-1/#comment-2541 Michael Mon, 13 Aug 2007 07:58:28 +0000 http://onproductmanagement.wordpress.com/2007/08/12/how-does-a-pm-gain-insight/#comment-2541 Thanks for this Saeed. You have confirmed my thoughts on this, and elaborated further. I'll try to get my hands on the Intuit book soon. Thanks again. Thanks for this Saeed. You have confirmed my thoughts on this, and elaborated further. I’ll try to get my hands on the Intuit book soon. Thanks again.

]]> By: saeedhttp://onproductmanagement.net/2007/08/12/how-does-a-pm-gain-insight/comment-page-1/#comment-2540 saeed Mon, 13 Aug 2007 02:27:43 +0000 http://onproductmanagement.wordpress.com/2007/08/12/how-does-a-pm-gain-insight/#comment-2540 Gurugupta,Thanks for the comment. Teams of researchers make sense to me. Leaving it all up to single individual almost guarantees a skewing of the results. Gurugupta,

Thanks for the comment. Teams of researchers make sense to me. Leaving it all up to single individual almost guarantees a skewing of the results.

]]> By: guruguptahttp://onproductmanagement.net/2007/08/12/how-does-a-pm-gain-insight/comment-page-1/#comment-2542 gurugupta Sun, 12 Aug 2007 11:26:49 +0000 http://onproductmanagement.wordpress.com/2007/08/12/how-does-a-pm-gain-insight/#comment-2542 Excellent point , Saeed. Brand /product managers need to be better trained and skilled in uncovering consumer insights . Nobody thinks 24/7 about the brand/product but the PM/BM. If you are lucky you might have a passionate planner, but he might have other accounts/brands also . Brand managers, planner and creative director conducting ethnographic research together would be Nirvana. Excellent point , Saeed. Brand /product managers need to be better trained and skilled in uncovering consumer insights . Nobody thinks 24/7 about the brand/product but the PM/BM. If you are lucky you might have a passionate planner, but he might have other accounts/brands also . Brand managers, planner and creative director conducting ethnographic research together would be Nirvana.

]]>