Why A Real Market Of A Few Is Better Than A Mythical Market of Millions
From OnStartups: Why A Real Market Of A Few Is Better Than A Mythical Market of Millions.
There is an overlap between entrepreneurship and product management; sizing markets and opportunities is probably the most important. Start-ups aren’t the only companies that fall into the trap of the “mythical million market” – established companies do it too.
Related posts:
- Guest Post: Voice of the Market vs. Voice of the Customer
- Addressing Market Shifts or Why RIM is not down and out just yet
- 5 Pitfalls to Avoid When Performing Market Validation
- Market Authority
- Guest Post: Know thy Customer – How to Segment your Market
