New Software, now with blue dots!


You know, sometimes I wonder why I’m not working in consumer products. Not consumer software, but consumer products.

I’ve joked about this with my software product management friends before. Life would be a lot easier it seems. Forget about all the detailed technical work, and all the efforts to keep pace or leap frog the competition, and all the tedium of ensuring compatibility with 3rd party products. Just make the packaging bigger, or smaller, or add a nice lemony scent, or blue dots or something else, and launch a big new campaign to get customers!

One recent consumer campaign, at least here in Canada, has just got me laughing. Ah, if life in the technology industry was only that easy. Take a look and tell me what you think? And if you have any ideas about how to achieve something similar (and meaningful) in the tech industry, please share.

While clearly these two videos are tongue in cheek, the campaign is quite real. Here’s a link to the home page.

Clearly this is a publicity campaign, and the fact that I’m actually writing about it shows it has some impact, but does it make me or want to go and buy Shreddies? Nope, I think I’ll stick with Muffets. :-)

Saeed

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2 Responses to New Software, now with blue dots!
  1. ophirk says:

    Quite easy to do in the software industry as well.
    Take your good old $5000 software product, install it on $700 1U server, paint it in black and add 3 flashing LED’s in the front.
    Congratulations – you have a $20,000 industrial grade, hardware accelerated appliance,
    All that is needed is to find a cool name for it.

  2. saeed says:

    Ophirk,

    Thanks for the comment. If it were only so easy. :-) I agree that this is done, but the logistic and licensing issues of hardware appliances make things much more complex than simply download software from a site. Everything from evaluations, channel programs, upgrades, OEM relationships etc. change when moving from software to hardware.

    I know some companies do exactly what you describe, but does it actually work for them? i.e. I know companies that have done the opposite — started selling appliances and then removed the hardware and got into standard software licensing.

    Saeed

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