You know, sometimes I wonder why I’m not working in consumer products. Not consumer software, but consumer products.
I’ve joked about this with my software product management friends before. Life would be a lot easier it seems. Forget about all the detailed technical work, and all the efforts to keep pace or leap frog the competition, and all the tedium of ensuring compatibility with 3rd party products. Just make the packaging bigger, or smaller, or add a nice lemony scent, or blue dots or something else, and launch a big new campaign to get customers!
One recent consumer campaign, at least here in Canada, has just got me laughing. Ah, if life in the technology industry was only that easy. Take a look and tell me what you think? And if you have any ideas about how to achieve something similar (and meaningful) in the tech industry, please share.
While clearly these two videos are tongue in cheek, the campaign is quite real. Here’s a link to the home page.
Clearly this is a publicity campaign, and the fact that I’m actually writing about it shows it has some impact, but does it make me or want to go and buy Shreddies? Nope, I think I’ll stick with Muffets.