Product Naming Fail? Or Brilliant Marketing Ploy?
So, the invention seems pretty good, but who thought up and agreed to the name?
Is it just a dumb name or is it a stroke of genius for viral web marketing?
What do you think?
Saeed
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FAIL.
It may go viral but probably not to their target market. Unless their audience is teenage boys
A merely competent marketing ploy. Definitely not a fail. Especially when you consider the alternatives that were considered and rejected. Here are three:
Boner Ripper (“Sounds like an angry lesbian wrestler”)
Fish De-Boner (“Sounds French”)
Piscine Endoskeletal Removal Apparatus (“What?”)
Prediction: It will sell a gillion units. Hell, I’ll buy one. Do you know how annoying it is to bone a fish after you’ve grilled it? Ever choked on a fish bone? Ever found yourself in dire need of a perfectly-formed fish spine *with ribs intact*?
I need to use the phrase “It’s just that easy” a lot more in my own marketing copy.
Well, we’re all watching it, aren’t we?