So, the invention seems pretty good, but who thought up and agreed to the name?
Is it just a dumb name or is it a stroke of genius for viral web marketing?
What do you think?
Saeed
Product Naming Fail? Or Brilliant Marketing Ploy?
January 3, 2009 · 4 Comments
Categories: Innovation · Marketing · Product Management · Saeed
Tagged: fish, video, youtube
4 responses so far ↓
ebunoluwa // January 3, 2009 at 12:39 am |
FAIL.
It may go viral but probably not to their target market. Unless their audience is teenage boys
bob corrigan // January 3, 2009 at 4:55 am |
A merely competent marketing ploy. Definitely not a fail. Especially when you consider the alternatives that were considered and rejected. Here are three:
Boner Ripper (”Sounds like an angry lesbian wrestler”)
Fish De-Boner (”Sounds French”)
Piscine Endoskeletal Removal Apparatus (”What?”)
Prediction: It will sell a gillion units. Hell, I’ll buy one. Do you know how annoying it is to bone a fish after you’ve grilled it? Ever choked on a fish bone? Ever found yourself in dire need of a perfectly-formed fish spine *with ribs intact*?
Ethan // January 5, 2009 at 6:07 pm |
I need to use the phrase “It’s just that easy” a lot more in my own marketing copy.
Tom Grant // January 13, 2009 at 6:45 pm |
Well, we’re all watching it, aren’t we?