Comments on: Product Naming Fail? Or Brilliant Marketing Ploy?

By: Tom Grant

Tom Grant — Tue, 13 Jan 2009 18:45:14 +0000

Well, we’re all watching it, aren’t we?

By: Ethan

Ethan — Mon, 05 Jan 2009 18:07:38 +0000

I need to use the phrase “It’s just that easy” a lot more in my own marketing copy.

By: bob corrigan

bob corrigan — Sat, 03 Jan 2009 04:55:12 +0000

A merely competent marketing ploy. Definitely not a fail. Especially when you consider the alternatives that were considered and rejected. Here are three:

Boner Ripper (“Sounds like an angry lesbian wrestler”)
Fish De-Boner (“Sounds French”)
Piscine Endoskeletal Removal Apparatus (“What?”)

Prediction: It will sell a gillion units. Hell, I’ll buy one. Do you know how annoying it is to bone a fish after you’ve grilled it? Ever choked on a fish bone? Ever found yourself in dire need of a perfectly-formed fish spine *with ribs intact*?

By: ebunoluwa

ebunoluwa — Sat, 03 Jan 2009 00:39:59 +0000

FAIL.

It may go viral but probably not to their target market. Unless their audience is teenage boys