Comments on: The Lowdown on "Social Media" pt. 1

By: Happy (belated) birthday to us (again)! « On Product Management

Happy (belated) birthday to us (again)! « On Product Management — Thu, 18 Jun 2009 02:25:22 +0000

[...] Lowdown on Social Media Parts 1, 2 , 3 and [...]

By: The Lowdown on “Social Media” pt. 4 « On Product Management

The Lowdown on “Social Media” pt. 4 « On Product Management — Sun, 29 Mar 2009 22:02:31 +0000

[...] The Lowdown on “Social Media” pt. 1 [...]

By: saeed

saeed — Fri, 27 Mar 2009 00:57:30 +0000

Ken,

While there is always brand dominance, there is far more choice today than there was a few decades ago. In some categories, such as US televsion, the old “big 3 or 4″ networks are completely under assault by all the specialty channels. I remember when the Fox network started way back with with shows like 21 Jump Street, it was a big event. Now, Springsteen’s “57 channels and there’s nothing on” misses the mark by almost an order of magnitude.

In any market segment like Coffee Shops, you’ll get 2 or 3 dominant players, but there are still lots of alternate choices. e.g. Peets Coffee in the US or in Canada, Tim Horton’s and Second Cup.

And then even within brands there is fragmentation. How many different types of Nike running shoes can you buy today. How many different types of Levi’s jeans? How many different types of Coke are there?

You make a distinction between the Web and the physical world, but in reality that distinction is artificial. There will be less variety in the “physical” world because there will be fewer companies that want to layout the cash for that physical presence when a Web presence will do.

Amazon has not opened Amazon retail stores (as far as I know) but there is no denying they are a market leader, but there are many other choices, as any shopping engine will point out. And the reality is that on the Web, a store in Maine can compete with a store in California for the same customer.

That’s pretty amazing in my mind.

Saeed

By: Ken Pomper

Ken Pomper — Thu, 26 Mar 2009 05:06:01 +0000

Hmmmm…. aren’t we in age of more brand dominance in most parts of life by fewer brands than ever before? Maybe there are lots of choices on the web, but, in the physical world, we have Starbucks, iPhone, KFC, Jay-Z, Best Buy etc squeezing out other choices. One only has to travel around the US (and the world to a lesser extent) to see serious mass homogenization. How does this lack of choice in so many aspects of life reconcile with your point of the present being an era of immense choice? Hasn’t the efficiency and seductivenessof of new forms of media actually increased the homogenization?

By: The Lowdown on Social Media pt. 3 « On Product Management

The Lowdown on Social Media pt. 3 « On Product Management — Wed, 25 Mar 2009 03:50:43 +0000

[...] The Lowdown on”Social Media” pt. 1 Possibly related posts: (automatically generated)Top 10 Reasons for Monitoring Brands in Social MediaSocial Media and customer serviceWeb 2.0 event – slides from the showSkype Sees 380,000 New Users Each Day [...]

By: The Lowdown on “Social Media” pt. 2 « On Product Management

The Lowdown on “Social Media” pt. 2 « On Product Management — Tue, 24 Mar 2009 03:43:00 +0000

[...] The Lowdown on Social Media part 1 [...]

By: Jim Holland

Jim Holland — Tue, 24 Mar 2009 00:28:51 +0000

@onpm provides the lowdown on SocialMedia (part 1) http://bit.ly/PRTpb

By: Carol Mason

Carol Mason — Tue, 24 Mar 2009 00:27:42 +0000

@onpm great post about how social media changes marketing – love the video. Can’t wait for part 2. http://bit.ly/PRTpb

By: Dr. Jim Anderson

Dr. Jim Anderson — Tue, 24 Mar 2009 00:25:25 +0000

Social media isn’t really all that new. It’s just folks starting to talk with each other once again. We used to talk to our neighbors about what they thought of their new car after they bought it. Now we log on and ask the world what car would be right for us. Same question, just a different audience…

- Dr. Jim Anderson
The Accidental PM Blog
“Home Of The Billion Dollar Product Manager”

By: Web Highlights | Nir Dremer Photography

Web Highlights | Nir Dremer Photography — Mon, 23 Mar 2009 16:06:16 +0000

[...] marketing evolution from the 1940’s until today in 3 and a half minutes (I found it through a post in On Product Mangement [...]