Comments on: Guest Post: Awareness, Persuasion and Shelf Life http://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/ Thu, 24 May 2012 01:34:13 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Antione Rosewallhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-40144 Antione Rosewall Thu, 05 Jan 2012 07:01:09 +0000 http://onproductmanagement.net/?p=2626#comment-40144 Pretty great post. I simply stumbled upon your weblog and wished to mention that I've really enjoyed surfing around your weblog posts. After all I will be subscribing on your feed and I'm hoping you write once more very soon! Pretty great post. I simply stumbled upon your weblog and wished to mention that I’ve really enjoyed surfing around your weblog posts. After all I will be subscribing on your feed and I’m hoping you write once more very soon!

]]> By: matt kleinhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-4703 matt klein Tue, 14 Jul 2009 01:34:56 +0000 http://onproductmanagement.net/?p=2626#comment-4703 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Learn more about the following product launch hurdles (Awareness, Persuasion and Shelf-Life) here: http://bit.ly/xOMfk #prodmgmt</span></span> Learn more about the following product launch hurdles (Awareness, Persuasion and Shelf-Life) here: http://bit.ly/xOMfk #prodmgmt

]]> By: drjamesandersonhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-3644 drjamesanderson Mon, 06 Jul 2009 19:52:34 +0000 http://onproductmanagement.net/?p=2626#comment-3644 Gopal,Ah, it's the shelf life part that caught my attention. Sure you can put up all sorts of defensive barriers that are designed to keep the competition out, but as the folks in the military have found out over the ages, all defenses eventually fall.A much better strategy (and one that requires product management expertise) is to always be constantly innovating. This means that today's product will eventually be copies, but who cares because you are now selling tomorrows MUCH BETTER product. This is not easy to do, but ultimately it's the one thing that will ensure the long term success of your product...- Dr. Jim Anderson <a href="http://www.TheAccidentalPM.com/" title="The Accidental Product Manager Blog" rel="nofollow">The Accidental PM Blog</a> "Home Of The Billion Dollar Product Manager" Subscribe to The Accidental Product Manager Newsletter now: <a title="Subscribe to The Accidental Product Manger Newsletter" href="http://www.theaccidentalpm.com/subscribe-to-the-accidental-product-manager-newsletter" rel="nofollow">Click Here!</a> Gopal,

Ah, it’s the shelf life part that caught my attention. Sure you can put up all sorts of defensive barriers that are designed to keep the competition out, but as the folks in the military have found out over the ages, all defenses eventually fall.

A much better strategy (and one that requires product management expertise) is to always be constantly innovating. This means that today’s product will eventually be copies, but who cares because you are now selling tomorrows MUCH BETTER product. This is not easy to do, but ultimately it’s the one thing that will ensure the long term success of your product…

- Dr. Jim Anderson
The Accidental PM Blog
“Home Of The Billion Dollar Product Manager”
Subscribe to The Accidental Product Manager Newsletter now: Click Here!

]]> By: kevin berardinellihttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-4704 kevin berardinelli Mon, 06 Jul 2009 10:27:58 +0000 http://onproductmanagement.net/?p=2626#comment-4704 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading a good Product Management post: Awareness, Persuasion, and Shelf Life http://is.gd/1osqn</span></span> Reading a good Product Management post: Awareness, Persuasion, and Shelf Life http://is.gd/1osqn

]]> By: CLAIRE LYDIA RAYhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-4705 CLAIRE LYDIA RAY Mon, 06 Jul 2009 00:59:39 +0000 http://onproductmanagement.net/?p=2626#comment-4705 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Guest Post: Awareness, Persuasion and Shelf Life « On Product ... http://bit.ly/17HgPG</span></span> Guest Post: Awareness, Persuasion and Shelf Life « On Product … http://bit.ly/17HgPG

]]> By: OnProductManagementhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-4706 OnProductManagement Sun, 05 Jul 2009 23:48:50 +0000 http://onproductmanagement.net/?p=2626#comment-4706 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">New Guest Blog Post: Awareness, Persuasion and Shelf Life by Gopal Shenoy http://tr.im/qYlp #prodmgmt</span></span> New Guest Blog Post: Awareness, Persuasion and Shelf Life by Gopal Shenoy http://tr.im/qYlp #prodmgmt

]]> By: OnProductManagementhttp://onproductmanagement.net/2009/07/05/guest-post-awareness-persuasion-and-shelf-life/comment-page-1/#comment-4707 OnProductManagement Sun, 05 Jul 2009 23:47:26 +0000 http://onproductmanagement.net/?p=2626#comment-4707 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">New Guest Blog Post: Awareness, Persuasion and Shelf Life by Gopal Shenoy http://tr.im/qYlp</span></span> New Guest Blog Post: Awareness, Persuasion and Shelf Life by Gopal Shenoy http://tr.im/qYlp

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