Comments on: Guest Post: To Kill a Product: Why, When and How part 3/3 http://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/ Thu, 09 Feb 2012 09:13:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: While you were out: Top GUEST posts of the summer « On Product Managementhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-3789 While you were out: Top GUEST posts of the summer « On Product Management Sun, 27 Sep 2009 16:35:51 +0000 http://onproductmanagement.net/?p=3009#comment-3789 [...] kill a product: Why, When, and How (3 parts, Chris Brown, VP PM at [...] [...] kill a product: Why, When, and How (3 parts, Chris Brown, VP PM at [...]

]]> By: Passionate PMhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-3790 Passionate PM Sat, 26 Sep 2009 10:04:05 +0000 http://onproductmanagement.net/?p=3009#comment-3790 Great post and comments! Very much thought provoking! Great post and comments!
Very much thought provoking!

]]> By: Dheerajhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-3786 Dheeraj Tue, 01 Sep 2009 10:40:42 +0000 http://onproductmanagement.net/?p=3009#comment-3786 Hi Chris,It has been a very interesting triad to read. I have a small query set:1. Does moving from version 4.0 of a product to 5.0 (which is a vastly enhanced avatar) and gradually removing support et al for the previous version amount to killing 4.0 ?2. (I know that there is no straight answer for this but:) If one is killing the entire product line or rechristening the new avatar, how does one salvage the brand value and bring brownie points from the previous brand to prop the new brand up ? I have asked this because often, owing to the difficulty of creating new brands, companies fall into the line extension trap and perceptions of the new product loses become muddled and difficult to manage.3. In case you are killing a product in one geography but continuing support in other (lesser developed) markets, what stresses does the organization go through ? Hi Chris,

It has been a very interesting triad to read. I have a small query set:

1. Does moving from version 4.0 of a product to 5.0 (which is a vastly enhanced avatar) and gradually removing support et al for the previous version amount to killing 4.0 ?

2. (I know that there is no straight answer for this but:) If one is killing the entire product line or rechristening the new avatar, how does one salvage the brand value and bring brownie points from the previous brand to prop the new brand up ? I have asked this because often, owing to the difficulty of creating new brands, companies fall into the line extension trap and perceptions of the new product loses become muddled and difficult to manage.

3. In case you are killing a product in one geography but continuing support in other (lesser developed) markets, what stresses does the organization go through ?

]]> By: OnProductManagementhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-4688 OnProductManagement Sat, 29 Aug 2009 03:18:16 +0000 http://onproductmanagement.net/?p=3009#comment-4688 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Guest post: HOW to kill a product: http://tr.im/killproduct3of3 Thanks guest blogger @brown784 #leadership #prodmgmt #prodmktg #EOL</span></span> Guest post: HOW to kill a product: http://tr.im/killproduct3of3 Thanks guest blogger @brown784 #leadership #prodmgmt #prodmktg #EOL

]]> By: Guest Post: To Kill a Product: Why, When and How, Part 2/3 « On Product Managementhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-3788 Guest Post: To Kill a Product: Why, When and How, Part 2/3 « On Product Management Fri, 28 Aug 2009 20:16:02 +0000 http://onproductmanagement.net/?p=3009#comment-3788 [...] Part 3: How to kill a product. How do you kill a product? You’ve made the decision to pull the plug, now follow these steps to ensure a smooth sun-setting process. [...] [...] Part 3: How to kill a product. How do you kill a product? You’ve made the decision to pull the plug, now follow these steps to ensure a smooth sun-setting process. [...]

]]> By: Guest Post: To Kill a Product: Why, When and How, Part 1/3 « On Product Managementhttp://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/comment-page-1/#comment-3787 Guest Post: To Kill a Product: Why, When and How, Part 1/3 « On Product Management Fri, 28 Aug 2009 20:14:37 +0000 http://onproductmanagement.net/?p=3009#comment-3787 [...] Part 3: How do you kill a product? You’ve made the decision to pull the plug, now follow these steps to ensure a smooth sun-setting process. Possibly related posts: (automatically generated)Be afraid: New boss of CPSC wants bigger fines, more recallsThe Business of Hospitality [...] [...] Part 3: How do you kill a product? You’ve made the decision to pull the plug, now follow these steps to ensure a smooth sun-setting process. Possibly related posts: (automatically generated)Be afraid: New boss of CPSC wants bigger fines, more recallsThe Business of Hospitality [...]

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