Comments on: Guest Post: Web Product Management 101 for “Offline” Managers http://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/ Thu, 09 Feb 2012 09:13:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Elaine Chenhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-32427 Elaine Chen Sun, 28 Feb 2010 07:00:26 +0000 http://onproductmanagement.net/?p=3982#comment-32427 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">From On Product Management: Guest post: Web Product Management 101 for “Offline” Managers http://bit.ly/9JlZUB</span></span> From On Product Management: Guest post: Web Product Management 101 for “Offline” Managers http://bit.ly/9JlZUB

]]> By: Mark Kromerhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-2217 Mark Kromer Fri, 26 Feb 2010 19:47:41 +0000 http://onproductmanagement.net/?p=3982#comment-2217 Nice post, Thomas. Much of what you mention gets a bit into the weeds. If you look at the overlap in the product management from a legacy software PM to a Web-based PM, there is plenty at a higher level in terms of requirements, user stories, PLM, etc. that are very similar.But I agree with many of these and would say to those PMs transitioning to an online Web world that Thomas' treatment of Web Analytics is just a jumping-off point. Dig into this more because it is not quite the same as you may be accustomed to in terms of analytics from CRM or PLM.Clickstream is different, agent-based and more realtime. You also do not typically get the same demographics or psychographics that you have become accustomed to in traditional product models. Nice post, Thomas. Much of what you mention gets a bit into the weeds. If you look at the overlap in the product management from a legacy software PM to a Web-based PM, there is plenty at a higher level in terms of requirements, user stories, PLM, etc. that are very similar.

But I agree with many of these and would say to those PMs transitioning to an online Web world that Thomas’ treatment of Web Analytics is just a jumping-off point. Dig into this more because it is not quite the same as you may be accustomed to in terms of analytics from CRM or PLM.

Clickstream is different, agent-based and more realtime. You also do not typically get the same demographics or psychographics that you have become accustomed to in traditional product models.

]]> By: jpfozohttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4935 jpfozo Fri, 26 Feb 2010 19:03:23 +0000 http://onproductmanagement.net/?p=3982#comment-4935 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">On Product Management - Guest Post: Web Product Management 101 for “Offline” Managers http://bit.ly/aRK01P</span></span> On Product Management – Guest Post: Web Product Management 101 for “Offline” Managers http://bit.ly/aRK01P

]]> By: Jayanta Banerjeehttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4936 Jayanta Banerjee Fri, 26 Feb 2010 17:08:05 +0000 http://onproductmanagement.net/?p=3982#comment-4936 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Web product management http://bit.ly/cTUjgv</span></span> Web product management http://bit.ly/cTUjgv

]]> By: Thomas Fuchs-Martinhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4937 Thomas Fuchs-Martin Fri, 26 Feb 2010 03:51:59 +0000 http://onproductmanagement.net/?p=3982#comment-4937 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Guest posted at @onpm : "Web Product Management 101 for Offline Managers" http://su.pr/1HZg1G</span></span> Guest posted at @onpm : "Web Product Management 101 for Offline Managers" http://su.pr/1HZg1G

]]> By: Darrin Johnsonhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4938 Darrin Johnson Thu, 25 Feb 2010 23:54:20 +0000 http://onproductmanagement.net/?p=3982#comment-4938 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Making the #prodmgmt move from offline to online products - http://bit.ly/as8piX #web #apps</span></span> Making the #prodmgmt move from offline to online products – http://bit.ly/as8piX #web #apps

]]> By: Toni Lambhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4939 Toni Lamb Thu, 25 Feb 2010 09:56:23 +0000 http://onproductmanagement.net/?p=3982#comment-4939 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @onpm: Guest Post: Web Product Management 101 - http://bit.ly/d0PZwR #prodmgmt #marketing #seo</span></span> RT @onpm: Guest Post: Web Product Management 101 – http://bit.ly/d0PZwR #prodmgmt #marketing #seo

]]> By: OnProductManagementhttp://onproductmanagement.net/2010/02/24/guest-post-web-product-management-101-for-%e2%80%9coffline%e2%80%9d-managers/comment-page-1/#comment-4940 OnProductManagement Thu, 25 Feb 2010 09:54:29 +0000 http://onproductmanagement.net/?p=3982#comment-4940 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Guest Post: Web Product Management 101 - http://bit.ly/d0PZwR #prodmgmt #marketing #seo</span></span> Guest Post: Web Product Management 101 – http://bit.ly/d0PZwR #prodmgmt #marketing #seo

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