The Influencer Project – summarizing the shortest marketing conference ever
Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each 1 minute (yes 60 seconds) to provide insights on how to increase your online influence in the next 60 days.
Interesting idea in this age of reduced attention spans, but how much can you get across in 60 seconds?
Well, the event was held on July 6. You can find the full audio file and transcript here.
But do you really have the time (or the attention span) to read the 26 page transcript or an hour to spend listening to the audio recording? I didn’t think so.
So as a service to everyone, I’ve summarized each speaker’s 1 minute talk, and distilled each into the key point or points that were made.
Speed readers can probably get through the following is 60 seconds, but us regular folks may need a few seconds more. So here they are, 60 insights on how to increase your online influence.
- David Meerman Scott – Create and distribute valuable online content
- Anne Holland – Improve the conversion rate of landing pages by improving the buttons’ , size, colour and placement
- Michael Volpe – Be transparent with users and customers in all activities. Share the good and the bad with them.
- Michael Port – Build trust with others by being consistent in all your activities
- Liz Strauss -Know where you’re going and don’t simply be all about yourself
- Robert Scoble – Follow better people online and use that to pass on better information
- Carol Roth – Associate and build relationships with influential people
- Scott Porad – Build online and offline relationships with people
- Joe Pulizzi – Good content isn’t good enough. Create inspirational content for your audience.
- Laurel Touby – Stay abreast of new technologies and technical trends. e.g. via Unboxing.com
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- Hugh MacLeod – Understand the “Social Object” of any conversation. Sharing is part of socialization.
- Chris Guillebeau – Avoid “incestuous blogging”. Don’t get stuck in a niche. Build out to multiple communities.
- Laura Roeder – Don’t be afraid of social media. Get engaged and talk to people
- Michael Margolis – Engage with people through stories worth telling
- Dave Navarro – Collaborate with people who have a similar target audience to get your message out
- Loren Feldman – To build trust, be completely honest and transparent or completely fake, but not in between as that’s when you get into trouble
- Ann Handley – Create good content with your point of view and make it easily shareable with others
- Jim Kukral – Try targeted advertising on Facebook
- Joselin Mane – Build better online relationships by meeting those people in real life
- John Jantsch – Become better at filtering and aggregating online content and distributing it to others
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- Marshall Kirkpatrick – Be early in the news cycle of topics of interest. Detect and articulate patterns, make connections and make content explicit.
- Shama Kabani – Use web video to increase your visibility and attract customers
- Terry Starbucker – Write consistently about what you know and make connections with others online
- Johnny B. Truant – Break the rules when appropriate. Be different and people will take notice.
- Jason Falls – Share good content
- Robbin Phillips – Let your passion shine. Share who you are and what you stand for with the world.
- Yaro Starak – Learn how to talk/blog/write more about other people and less about yourself
- Michael Stelzner – Use Facebook for business. Create a fan page and other content on Facebook and connect with people.
- Erica OGrady – Make people around you more successful and share personal stories that impact people
- Gary Vaynerchuk – Talk about what you know best. Content is king.
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- Nathan Hangen – Create something original, unique and worth talking about and people will gravitate towards you
- Danielle Laporte – Have yourself interviewed and define what is unique about your story
- Guy Kawasaki – Repeat your tweets to improve recognition and click throughs
- David Bullock – Look to offline means to connect with people and connect them with your online presence
- Vanessa Fox – Understand your audience and their needs and build things that help them
- Lewis Howes – Find a niche, master it and be known as the expert on that topic and then teach others about it
- Valeria Maltoni – Take what you know in a chosen field and use it to help and teach others
- Sergio Balegno – Integrate social media with other online marketing tactics and increase results
- Hank Wasiak – Influence is not about you but about others. Influence using dialogue and engagement.
- Mitch Joel – Get active in other peoples’ communities. Participate, collaborate and share.
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- Tamsen McMahon – Show many different sides of yourself or your business to increase chances for connecting
- Justin Levy – Listen to conversations in networks around you and engage in those networks
- Chris Garret – Build relationships over time by offering consistent value, and being an awesome person
- Cathy Brooks – Be authentic and consistent with your message across your entire online and offline presence
- Todd Defren – Be passionate about something and “shake things up” for the better
- Brian Clark – Learn to be a story teller, understand the psychology of people and create high quality content
- Scott Belsky – Share ideas liberally and get external feedback to improve them over time
- Wendy Piersall – Have a business model and put your online efforts towards making that model a success
- Mark Silver – Help people with their struggles by giving practical advice to them
- Dan Schawbel - Identify a specific under-populated niche market and be a standout in that niche
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- Shashi Bellamkonda – Be an active presence in the social networks your customers already frequent
- Gretchen Rubin – Engage readers in conversations on topics that are thought provoking and interesting to them
- Muhammad Saleem – Give as much as you can give, and when you can’t give any more, take a step back and watch it be returned many fold
- Aaron Kahlow – Use social media as part of an overall strategy to enhance your marketing and business goals
- Alexandra Levit – Be systematic in getting to know successful people who can give you advice or help you advance in your own goals
- Steve Woodruff – Help up and coming people succeed and they will help you in the future
- David Siteman Garland – Use online media to educate, inspire and entertain others and become a thought leader
- Amber Naslund – Build trust over time by creating, contributing and sharing great content with those around you
- Julien Smith – Find what differentiates you from others and use that to reach your goals
- Brian Solis – Identify what you bring to the table, connect with influential people in your space and connect with them and become a thought leader.
So there you have it. What do you think of the points people made?
Anything new and insightful?