Please help Tom Grant with his research on Thought Leadership
Forrester analyst Tom Grant is conducting research on the topic of Thought Leadership. But for this research, he’s taking a much more open, collaborative, and as Tom indicates, an agile approach to the research.
In short, Tom is trying to validate the hypothesis:
While thought leadership depends on a variety of factors, the one irreplaceable element is a portfolio of success stories. This experience not only adds credibility, but also builds a network of influence that the thought leader needs for every aspect of commercialization.
He wants community input in helping focus on the key questions that should be addressed by the research.
The best way to click this link, Thought Leadership development document, log in and add your comments to the page.
A few people have already done so and some interesting discussion is now developing.
I’m working on a blog post to provide my comments on the topic and will publish that soon.
Saeed
Related posts:
- Product Management and Thought Leadership
- Tom Grant Kicks Some SaaS
- Forget research, let's build something! – Redux
- Podcast with Tom Grant of Forrester
- PM Open House Nov. 5 @ Forrester Research
Please help @TomGrantForr with his #research on Thought #Leadership – http://wp.me/pXBON-1Ga #prodmgmt #marketing
Please help @TomGrantForr with his #research on Thought #Leadership – http://wp.me/pXBON-1Ga #prodmgmt #marketing
RT @onpm: Please help @TomGrantForr with his #research on Thought #Leadership – http://wp.me/pXBON-1Ga #prodmgmt #marketing
RT @onpm: Please help @TomGrantForr with his #research on Thought #Leadership – http://wp.me/pXBON-1Ga #prodmgmt #marketing
Thought leadership is an ancient tool of marketing. It even led to paid for thought leadership which dilutes the impact of thought leadership. Is there a scale, with attributes, that provides a guide to how to facilitate effective and valuable thought leadership. The core need is to prove to prospects and customers that the value promised will be delivered to that customer for that specific use.
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[...] clearly that isn’t the case. As mentioned in a previous post, Tom Grant at Forrester is conducting research on thought leadership and is looking for community [...]