Releases, Roadmaps and Visions


By Saeed Khan

Roadmaps are always a popular topic when discussing products. I can’t tell you how many times people ask whether something is “on the product roadmap”. One of the most consistently popular articles on this blog is this one that I wrote back in 2008 – Agile/Scrum and Product Roadmaps.

Recently I noticed some thoughts on the Web and decided another post on the topic was in order.

The first was the Twitter #prodmgmttalk on the topic of roadmaps. Here are a few tweets from that discussion:

Note @bfgmartin’s tweet about the roadmap (potentially) changing every week. That’s pretty granular IMHO and is really more of a backlog or at best a release level view of the product.

Coincidentally, Fred Wilson had a post on his blog a few days earlier called Long Roadmaps. In it he wrote the following:

I interviewed Dennis Crowley yesterday at the NYU Entrepreneurs Festival….Dennis said that all the way back to Dodgeball, the predecessor company to Foursquare, he and Alex had a roadmap for the product that was years ahead of what they could actually build. When Dennis and Naveen decided to start building Foursquare, Dennis pulled out that roadmap and updated it to reflect the power of modern smartphones. And that roadmap goes way out, well beyond what Foursquare is today or what it will be in a year from now.

Just to be clear, Fred is saying that Dennis Crowley had a “roadmap” for a product so forward looking that the technology for it didn’t exist. i.e. it couldn’t be built at the time it was “envisioned”.  This is not a “roadmap”, but more of a vision of the future.

So the question is what exactly is a “roadmap”, because it seems to have quite a broad definition in terms of timeframe and granularity.

If we think of Releases, Roadmaps and Visions as plans, they can be described and differentiated as follows:

[table “3” not found /]

This breakdown makes sense to me. It’s what I’ve used pretty consistently for many years. For example, back in 2008, in my Agile/Scrum Roadmap post, I defined a product roadmap as follows:

A roadmap is a planned future, laid out in broad strokes — i.e. planned or proposed product releases, listing high level functionality or release themes, laid out in rough timeframes — usually the target calendar or fiscal quarter — for a period usually extending for 2 or 3 significant feature releases into the future.

For startups or companies in fast moving and growing markets, those 2-3 releases might only cover the next 12 months of time. For other more mature companies in less dynamic markets, those releases might cover several years.

So what do you think? Are these three things clearly defined now? Is it still possible to confuse a roadmap with a release, or a roadmap with a vision? Let me know.

Saeed

Tweet this: Releases, Roadmaps and Visions http://wp.me/pXBON-30T #prodmgmt #innovation #roadmap

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30 Responses to Releases, Roadmaps and Visions
  1. Olaf Kowalik says:

    Releases, Roadmaps and Visions by @saeedwkhan http://t.co/tcVhYZ4n #prodmgmt

  2. Jakub Krzych says:

    The difference between Releases, Product Roadmaps and Visions http://t.co/C1IlB9E2 via @onpm


  3. Hi Saeed,

    Thanks for your regular participation in the weekly #prodmgmttalk on Twitter. Here’s the recap for this discussion from November 14: Product Roadmapping w/Bill Galfano, President, MileMarker http://bit.ly/s2FHR8

    Please invite your readers to join us in real time discussion weekly on Twitter on Mondays 4:00-5:00 PM Pacific Time at hashtag #prodmgmttalk with a product manager subject matter expert commenting on the tweets with the co-hosts, myself and usually Adrienne Tan in Australia. Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk

    Visit http://www.prodmgmttalk.com to view upcoming speaker schedule that includes the topics, questions for discussion, and background resources.

    Global Product Management Talk @prodmgmttalk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio).


  4. Interesting post on visions and roadmaps http://t.co/pFo0vspB

  5. Shane Sauer says:

    Product roadmaps will inevitably change. Only make public what you are confident you will deliver. via @saeedwkhan http://t.co/JsYCn7xW #li

  6. Efesa Origbo says:

    RT @onpm: Releases, Roadmaps and Visions http://t.co/RQ2UCaJU

  7. Greg Laugero says:

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  8. […] it can happen and have some passion about it as you share it. There’s some great post on releases, roadmaps and vision and product managers and innovation by Saeed Khan and Scott Sehlhorst […]


  9. RT @onpm: Releases, Roadmaps and Visions http://t.co/m6WUWaYp #ProdMgmt


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  11. Releases, Roadmaps and Visions | On Product Management – http://t.co/394OwycP


  12. RT @onpm: Releases, Roadmaps and Visions http://t.co/1EbPet9A

  13. vnakum says:

    A simple format to communicate effort & plans in the short, medium & long term RT @onpm: Releases, Roadmaps and Visions http://t.co/c1BCcPKU


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  16. Elaine Chen says:

    RT @onpm: Releases, Roadmaps and Visions http://t.co/zOKWn7Yz

  17. Abhay says:

    Is roadmap a planned future or wish-list? Read blog on Releases, Roadmaps and Visions http://t.co/Yh9gnnwY #prodmgmt #innovation #roadmap

  18. Abhay says:

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  20. Geoffn says:

    Good post by @saeedwkhan on roadmaps. RT @onpm: Releases, Roadmaps and Visions http://t.co/fiUfadIw

  21. Geoffn says:

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