On Product Management

Archive for the Differentiation Category

• Engage customers to keep your business growing

  Posted in Competition, Differentiation, Entrepreneurship, Guest Blogger, Positioning - 4 March 2012 - 6 comments

• Not Everyone Wants to Play Games

  Posted in Competition, Demos, Design, Differentiation, Enterprise Software, Innovation, Jennifer, Product Management - 20 January 2012 - 24 comments

• How well can you really understand your buyers?

  Posted in Differentiation, Messaging, Personas, Product Management, Product Marketing, Saeed, Sales, Segmentation - 29 November 2011 - 9 comments

• Worth Repeating: 8 Lessons we can learn from Infomercials

  Posted in Differentiation, Entrepreneurship, Marketing, Personas, Positioning, Process, Product Launch, Product Management, Research, Saeed, Strategy, Worth Repeating - 7 November 2011 - 20 comments

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments