On Product Management

Archive for the Differentiation Category

• Guest Post: Know thy Customer – How to Segment your Market

  Posted in Differentiation, Guest Blogger, Marketing, Product Launch, Product Management, Product Marketing, Segmentation, Strategy - 19 September 2011 - 15 comments

• Worth Repeating: Do Product Managers need Domain Knowledge?

  Posted in Delrina, Differentiation, Innovation, Marketing, Product Management, Product Marketing, Requirements, Research, Saeed, Sales, Segmentation, Worth Repeating - 21 June 2011 - 18 comments

• Win/Loss Analysis MUST include wins (success stories don’t count)

  Posted in Alan, Differentiation, Marketing, Positioning, Product Management, Product Marketing, Uncategorized, Win/Loss Analysis - 5 May 2011 - 20 comments

• A tale of two companies: The discounter and the price leader

  Posted in Alan, Differentiation, Enterprise Software, Marketing, Positioning, Pricing, Product Management, Product Marketing, SaaS/Cloud, Sales, Strategy, Uncategorized, Win/Loss Analysis - 7 April 2011 - 9 comments

• Customers – How to Work with Product Management and Influence our Product Direction

  Posted in Collaboration, Culture, Differentiation, Enterprise Software, Entrepreneurship, Innovation, Organization, Process, Product Management, Requirements, Research, Roadmaps, Saeed - 4 March 2011 - 20 comments