On Product Management

Archive for the Enterprise Software Category

• Not Everyone Wants to Play Games

  Posted in Competition, Demos, Design, Differentiation, Enterprise Software, Innovation, Jennifer, Product Management - 20 January 2012 - 24 comments

• A tale of two companies: The discounter and the price leader

  Posted in Alan, Differentiation, Enterprise Software, Marketing, Positioning, Pricing, Product Management, Product Marketing, SaaS/Cloud, Sales, Strategy, Uncategorized, Win/Loss Analysis - 7 April 2011 - 9 comments

• Unsticking the stuck deal

  Posted in Alan, Enterprise Software, Marketing, Product Management, Product Marketing, Sales, Sales Engineer, Win/Loss Analysis - 31 March 2011 - 5 comments

• Customers – How to Work with Product Management and Influence our Product Direction

  Posted in Collaboration, Culture, Differentiation, Enterprise Software, Entrepreneurship, Innovation, Organization, Process, Product Management, Requirements, Research, Roadmaps, Saeed - 4 March 2011 - 20 comments

• Exactly like me: The perfect reference customer

  Posted in Alan, Differentiation, Enterprise Software, Positioning, Product Marketing, Sales, Sales Engineer, Win/Loss Analysis - 17 February 2011 - 6 comments