On Product Management

Archive for the Messaging Category

• The Pluses and Minuses of Using FREE as a Marketing Strategy

  Posted in Guest Blogger, Marketing, Messaging, Product Marketing, Social Media - 29 January 2012 - 18 comments

• How well can you really understand your buyers?

  Posted in Differentiation, Messaging, Personas, Product Management, Product Marketing, Saeed, Sales, Segmentation - 29 November 2011 - 9 comments

• Open Question: Product Management Challenges at a Startup

  Posted in Entrepreneurship, Marketing, Messaging, Open Question, Pricing, Product Management, Product Marketing, Requirements, Saeed, Startups, Strategy - 14 November 2011 - 18 comments

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments

• Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media

  Posted in Culture, Guest Blogger, Marketing, Messaging, Positioning, Product Marketing, Social Media, Strategy - 30 September 2011 - 17 comments