On Product Management

Archive for the Personas Category

• How well can you really understand your buyers?

  Posted in Differentiation, Messaging, Personas, Product Management, Product Marketing, Saeed, Sales, Segmentation - 29 November 2011 - 9 comments

• Worth Repeating: 8 Lessons we can learn from Infomercials

  Posted in Differentiation, Entrepreneurship, Marketing, Personas, Positioning, Process, Product Launch, Product Management, Research, Saeed, Strategy, Worth Repeating - 7 November 2011 - 20 comments

• Change Your Words

  Posted in Jennifer, Marketing, Messaging, Personas, Product Launch, Product Marketing - 26 August 2011 - 10 comments

• You Need Direction – Try a Product Marketing Roadmap

  Posted in Collaboration, Jennifer, Marketing, Personas, Product Management, Product Marketing, Roadmaps, Strategy, Uncategorized - 15 July 2011 - 29 comments

• Good Bye “Product Owner”, Hello “Backlog Manager”

  Posted in Career, Culture, Manifesto, Personas, Product Management, Requirements, Saeed, Scrum - 27 June 2011 - 42 comments