On Product Management

Archive for the Positioning Category

• Make it Simple

  Posted in Design, Jennifer, Positioning, Product Management, Requirements, Research, Seth Godin - 9 December 2011 - 16 comments

• Worth Repeating: The Benefits of Focus

  Posted in Ethan, Positioning, Worth Repeating - 27 November 2011 - 8 comments

• Worth Repeating: 8 Lessons we can learn from Infomercials

  Posted in Differentiation, Entrepreneurship, Marketing, Personas, Positioning, Process, Product Launch, Product Management, Research, Saeed, Strategy, Worth Repeating - 7 November 2011 - 20 comments

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments

• Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media

  Posted in Culture, Guest Blogger, Marketing, Messaging, Positioning, Product Marketing, Social Media, Strategy - 30 September 2011 - 17 comments