On Product Management

Archive for the Positioning Category

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments

• Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media

  Posted in Culture, Guest Blogger, Marketing, Messaging, Positioning, Product Marketing, Social Media, Strategy - 30 September 2011 - 17 comments

• The Fine Line Between Strategy and Fantasy

  Posted in Apple, Competition, Development, Google, HP, IBM, Innovation, Leadership, Organization, Positioning, Product Management, Roadmaps, SaaS/Cloud, Saeed, Strategy - 22 August 2011 - 45 comments

• How to achieve, lose, regain and maintain Product/Channel fit

  Posted in Leadership, Messaging, Positioning, Pricing, Product Management, Saeed, Sales, Sales Engineer, Strategy, Win/Loss Analysis - 15 August 2011 - 18 comments

• Your most important customer is your sales channel

  Posted in Leadership, Marketing, Positioning, Product Management, Product Marketing, Requirements, Saeed, Sales, Segmentation, Startups, Strategy - 1 August 2011 - 15 comments