On Product Management

Archive for the Product Marketing Category

• The Pluses and Minuses of Using FREE as a Marketing Strategy

  Posted in Guest Blogger, Marketing, Messaging, Product Marketing, Social Media - 29 January 2012 - 11 comments

• What’s the deal with Product Marketing?

  Posted in Organization, Product Management, Product Marketing, Saeed - 25 January 2012 - 40 comments

• Lessons Learned in 2011

  Posted in Jennifer, Jim, Multiple Contributors, Prabhakar, Product Management, Product Marketing, Saeed - 21 December 2011 - 22 comments

• How well can you really understand your buyers?

  Posted in Differentiation, Messaging, Personas, Product Management, Product Marketing, Saeed, Sales, Segmentation - 29 November 2011 - 9 comments

• How to Structure an Effective Go-To-Market Process

  Posted in Guest Blogger, Marketing, Process, Product Launch, Product Management, Product Marketing - 21 November 2011 - 12 comments