On Product Management

Archive for the Segmentation Category

• How well can you really understand your buyers?

  Posted in Differentiation, Messaging, Personas, Product Management, Product Marketing, Saeed, Sales, Segmentation - 29 November 2011 - 9 comments

• Why Social Media is insufficient if you want to truly ‘engage’ with customers

  Posted in Culture, Interaction, Product Management, Saeed, Segmentation, Social Media, Strategy - 2 November 2011 - 35 comments

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments

• Worth Repeating: The Value of Simplicity

  Posted in Innovation, Product Management, Saeed, Segmentation, Worth Repeating - 28 September 2011 - 31 comments

• Guest Post: Know thy Customer – How to Segment your Market

  Posted in Differentiation, Guest Blogger, Marketing, Product Launch, Product Management, Product Marketing, Segmentation, Strategy - 19 September 2011 - 15 comments