On Product Management

Archive for the Social Media Category

• The Pluses and Minuses of Using FREE as a Marketing Strategy

  Posted in Guest Blogger, Marketing, Messaging, Product Marketing, Social Media - 29 January 2012 - 11 comments

• A value-based approach to Customer Satisfaction and Product Metrics

  Posted in Entrepreneurship, Guest Blogger, Innovation, Leadership, Marketing, Process, Product Management, Social Media, Strategy - 13 January 2012 - 15 comments

• Why Social Media is insufficient if you want to truly ‘engage’ with customers

  Posted in Culture, Interaction, Product Management, Saeed, Segmentation, Social Media, Strategy - 2 November 2011 - 35 comments

• Guest Post: Creating Brand Advocates Without a Special Formula

  Posted in Differentiation, Guest Blogger, Marketing, Messaging, Positioning, Pricing, Research, Segmentation, Social Media, Strategy - 23 October 2011 - 8 comments

• Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media

  Posted in Culture, Guest Blogger, Marketing, Messaging, Positioning, Product Marketing, Social Media, Strategy - 30 September 2011 - 17 comments