Archive for the McDonald’s Category
Brand extension gone too far?
Posted in Marketing, McDonald's, Messaging, Positioning, Product Management, Product Marketing, Saeed, Segmentation - 24 November 2009 - 11 commentsProduct success is not easy….part 2
Posted in Culture, Development, Innovation, Leadership, McDonald's, Process, Product Management, Research, Saeed - 25 May 2008 - 4 comments
