On Product Management

Archive for the Alan Category

• “We try harder” ain’t enough: How to differentiate based on customer experience

  Posted in Alan, Positioning, Product Marketing, Uncategorized - 22 April 2011 - 8 comments

• Worth repeating: What makes a relationship resilient?

  Posted in Alan, Collaboration, Leadership, Product Management, Sales - 14 April 2011 - 2 comments

• A tale of two companies: The discounter and the price leader

  Posted in Alan, Differentiation, Enterprise Software, Marketing, Positioning, Pricing, Product Management, Product Marketing, SaaS/Cloud, Sales, Strategy, Uncategorized, Win/Loss Analysis - 7 April 2011 - 9 comments

• Unsticking the stuck deal

  Posted in Alan, Enterprise Software, Marketing, Product Management, Product Marketing, Sales, Sales Engineer, Win/Loss Analysis - 31 March 2011 - 5 comments

• Your price is (probably) not the problem

  Posted in Alan, Product Marketing, Sales, Uncategorized, Win/Loss Analysis - 23 March 2011 - 11 comments