Help! I’m demo boy for sales people

Or, Be careful what you teach your sales teams A VP wanted to improve the visibility and perception of product management with the sales people so he created a series of video introductions of his team. The videos included the product manager’s background, areas of expertise, and contact information. Once they were distributed, sales people […]

The Five Scariest Words a Product Manager Can Hear

By John Mansour “We’ve created an innovation team.” Oh, great! Just what every product manager needs – more shiny new objects competing for the same resources that should be going toward product improvements needed years ago. Innovation is great, but too many organizations define innovation to be synonymous with new products. And that generally leads […]

It’s difficult to manage P&L…

It’s difficult to manage the P&L, when you don’t have control of the “P” or the “L.”—Rich Nutinsky, Pragmatic Marketing It’s fairly common for product managers to be asked to act like “mini-CEOs” or “the president of the product. Good idea in concept but harder to implement in real life. Even if you don’t have […]

Understanding the role of Product Manager

by Pandith Jantakahalli A product manager helps a company achieve its goals by helping customers get their jobs done in an unique and delightful way, and getting customers to pay in some form (money, attention, information). Let me elaborate on the key responsibilities encapsulated in the above definition. Getting jobs done: A parent purchases your app […]

The Whole Product Manager

If you liked this post, please retweet: “The Whole Product Manager by @PGopalan via @OnPM  http://bit.ly/thewholeproductmanager” This past weekend, I had the opportunity to give a talk on The Whole Product Manager at ProductCamp Austin.  My thesis is simple.  The traditional path to becoming a craftsman (or craftswoman) at product management, while paved with good […]

Professional development and succession planning

By Steve Johnson The standard rejection letter claims “We’ll keep your resume on file.” But do you really? Statistics on job tenure seem to be all over the map. Generally, high-tech workers seem to stay in the jobs for approximately 4 years. The median employee tenure at Google is just more than one year, according […]

Alas, the one-hour meeting

If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be meetings.—Dave Barry What would you do differently if meetings could only be 5 minutes, 20 minutes, 90 minutes, or all day? No hour-long meetings! How many times […]

Your first days… as product manager

By Steve Johnson You’re in your first days as a product manager. In no time, your calendar is full and you have a zillion emails. There’s so much to do. Where to begin? Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product […]

Is product marketing the same as marketing? (I say no)

I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer).  This effort gets confusing for most because of the term “marketing.” I’ve long been uncomfortable with the term “marketing.” For many of us, marketing is a philosophy. Marketing is looking at the business from the buyer’s point of view. It’s […]